Online influencers urged to disclose paid or sponsored content on social media
With the growing number of ‘internet celebrities’ and ‘social media influencers’, it is important to know the law surrounding disclosure of paid or sponsored content. In the Canadian Lawyer article, Keeping up with the influencers, Burtley Francis speaks to what digital marketers need to keep in mind when promoting a product.
As the number of online influencers continues to grow, Burtley notes that it can be challenging to explicitly see the relationship between an individual and a company paying for their merchandise to be promoted. “Once you go on social media, there may be people with no physical connection to the advertiser,” he says. When in doubt, Burtley states that it’s better to disclose, to save any future complications.
Halifax partner Richard Niedermayer, TEP, will present at a Canadian Bar Association Nova Scotia branch Wills, Estates and Trusts and Charities and Not-for-Profit joint section meeting, tomorrow, April 24. Richard will review the trusts that…Read More
We are pleased to welcome the Honourable J. Michael MacDonald as Counsel following his retirement from a distinguished career on the Bench of Nova Scotia Courts including as the 22nd Chief Justice of Nova Scotia.…Read More
As announced earlier today by the Honourable David Lametti, Minister of Justice and Attorney General of Canada, Moncton partner Charles LeBlond, QC, has been appointed to be a justice of the New Brunswick Court of…Read More
At a gala event last night in Toronto, Stewart McKelvey was named Firm of the Year – Atlantics by Benchmark Litigation Canada. This is the Firm’s sixth time receiving this distinction, which is based on…Read More